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Turn Black Friday Green this November by Shopping Local

Deals, lightning offers and incredible discounts will storm into our inboxes and pop-up on our screens in a week or two. The Black Friday concept that began in the US in the 1950's sees an annual surge of sales just after Thanksgiving. In recent years, the tradition has entered into the UK retail scene with mostly online giants scooping up the profits.

As economies shrink, the spend is predicted to be lower this year, but will have no less of a severe impact on where we live. Places that are already struggling with ever more restrictions on the way they can trade. Our places rely on the small local businesses that often lose out with far less marketing and financial power than the online giants. And of course other big losers are people. Many of the offers have been proven to be false. A Which study concluded that 95% of deals involving tech, home and personal care products were available at the same price or cheaper in the six months after the event. 61% had been cheaper in the six months before Black Friday*. For the few real bargains - somewhere down the line someone could well be exploited in the drive for that ultimate deal - there is a human cost to cost-cutting that shouldn’t be ignored. Every bargain comes at a price**.

"A Which study concluded that 95% of deals involving tech, home and personal care products were available at the same price or cheaper in the six months after the event. 61% had been cheaper in the six months before Black Friday"

And the biggest loser is our planet. As customers race to make impulse purchases they later regret. In 2018, the cost of returns exceeded £362m. The impacts of the deliveries, packaging, returns aligned to sales and over-stocking items made for this event are astronomic***

So this year ShopAppy.com is asking you to help us to turn Black Friday Green. Local businesses are joining us and you can see their latest ‘offers’ here. These offers are not about cost-cutting but making your spend really count. When you buy local on ShopAppy.com or with any local businesses between 27-30th November – positive things will happen – it’s shop local karma or ShopAppiness as we call it.

Local businesses are doing what they do best, doing good in your community, but even more so that weekend. You might buy your groceries and see some food sent to a local foodbank, you might buy a book and see a treat being sent to NHS workers, a percentage of profits from a bottle of wine will be given to the National Trust, a bouquet of flowers will be sent to a care home because you spent with your local florist, a donation will be made to a mental health charity, when you decide to buy a gift locally instead. 

Do good this Black Friday – Turn it green

And if you are after the convenience that the online giants give you, remember many local businesses are online, and many places are on ShopAppy.com. This means you can shop local all in one place online with local delivery.  It’s a great way to ensure that we don’t wake up to a world of warehouses and giants after the pandemic has passed.

Thank you in advance for all you can do.

If you are a business and would like to join this and be part of these wonderful offers, complete the form

If you would like to spread the message and do this where you live, get in touch with us on [email protected]

#Greenisthenewblack #GreenFridaydeals #Whereyoushopmatters #Howyoushopmatters

Footnotes

See link for more information about the Which research.

See link for more information on worker exploitation

See link for more information on the environmental impacts of Black Friday sales and this link from a BBC report